A common frustration for chiropractors is that people don’t understand what we do. That’s why it’s common for struggling chiropractors to say, “They just don’t get it” when talking about the people in their community.
Even amongst chiropractors, it can be frustrating to see the rack’em and crack’em practice down the road flourish while your more clinically excellent practice is like a ghost town. Why do people choose to go to a hack instead of someone who holds themselves to the highest clinical standards?
That’s a valid question. The simple answer is that people often choose the things they understand the quickest. But there’s a catch. They don’t have to understand what you do, they have to understand the BENEFITS of what you do.
I talk about it more in the video below. Make sure you watch it. It will really help you out.
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