Online reviews are important for chiropractors. Hopefully, you already know that, and you are actively getting more reviews in your chiropractic practice. But did you know that NOT all chiropractic reviews have the same impact?
Obviously, you can’t sit over their shoulder and help each patient script the perfect review. That’s crazy…and sort of creepy. Some patients will talk about how clean and well organized your office is. Some patients will talk about how nice your staff is. Some will mention how well you listen to them.
All those things are great, but they aren’t the best reviews. The best reviews are transformational. The best online reviews are the ones when your patients talk about how they were before they became your patient and how they are now. Those are the reviews that will have the greatest impact and provide the most value to your practice.
In the video below, I talk about the importance of transformational reviews and a few of the ways that you can use them. Watch it now.
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