Chiropractors are obsessed with new patients. If you ask them what they need, that’s almost always the answer…MORE New Patients. But is running a successful practice really that straightforward? Successful practices get tons of new patients and unsuccessful practices don’t?
SPOILER ALERT: It’s not that simple. There are multiple layers to a successful chiropractic practice…like an onion. 🙂
Yes, enough new patients will cover up a multitude of practice/business flaws, but that’s a very unstable way of building a business. A healthy, thriving chiropractic practice has a balanced business approach. New patients are a piece of the puzzle, NOT the whole puzzle.
So my question is this…how are you doing? Are you really strong in one area of practice and horribly weak in others? What are you doing about those weak areas?
No one is a 10 out of 10 in every area. That’s unrealistic. But you can’t be a 2 or 3 in important areas of practice and expect your practice to thrive. That’s also unrealistic.
Below I have a list of 7 pieces that I believe are important for a healthy, thriving chiropractic practice. They are business fundamentals, internal systems, quality website, outreach systems, community, networking relationships, and referral systems.
Use those 7 pieces as your guide and give yourself a grade. Identify the areas where you are strong. Identify the areas where you need improvement. Once you identify your weak areas, start taking steps to improve…don’t just think about it…DO SOMETHING ABOUT IT! The future you will be glad you did.
Practice Strength Test
I recently created a resource called “The Practice Strength Test.” It’s a pretty simple test, but the information you get from it will really help bring clarity to your practice. If you haven’t done it yet, I want to encourage you to take the test.
Would You Like To Work Together?
Growing a successful chiropractic practice is tough. Trying to grow it alone…that’s even tougher. If you would like some help growing your practice, no matter where you are at right now, I would like to help. Click here to see how.