It’s stressful anytime you are doing something that you aren’t very good at. That’s why when chiropractors first get out of school, working with patients, adjusting, making recommendations…all of that stuff is stressful.
But the more competent you become in any area, the less stressed you will feel. So as time goes on, chiropractors don’t stress about taking care of patients. It becomes second nature.
Now let’s apply that to running a chiropractic practice. Why is running a chiropractic practice (business) so stressful?
It’s because YOU DON’T KNOW WHAT YOU ARE DOING.
The reason that stress never really goes away is that most chiropractors aren’t proactive about business and marketing in the same way that they are about the clinical side of things. That’s a recipe for a career-long frustration with business and marketing.
What do you do about it? I talk about it in this video. Watch it now.
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