Category Archives: Chiropractic Podcast

The goal of the Black Sheep Chiropractic Podcast is to help chiropractors grow a successful practice and do it in a people-centered way. If that sounds like your cup of tea, this is the chiropractic podcast for you.

227: Practice Makes Perfect (chiropractic podcast)

Nervousness, anxiety, and uncertainty are often the product of inexperience. When chiropractors are new at something…anything…it can come across in a way that repels potential patients instead of attract them. In this episode of the Black Sheep Chiro Podcast, I talk about the importance of practicing skills before money is on the line.  I discuss how…

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226: Relationships vs Selling (chiropractic podcast)

I’ve said this over and over again. Chiropractic is an incredibly relational business by nature. We touch people. We look them in the eyes. We see them on an ongoing basis. Because of that, I believe that chiropractic business and marketing practices should also be relational. In this episode of the Black Sheep Chiro Podcast,…

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225: Canned vs Custom (chiropractic podcast)

In the same way that canned food isn’t usually as good as homemade and cover bands aren’t usually as good as the originals, canned chiropractic marketing has a tendency to fall short in the long run. In this episode of the Black Sheep Chiro Podcast, I talk about the difference between canned and custom chiropractic…

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224: Tools vs Services (chiropractic podcast)

My dad used to say, “If you are working at it, you are using the wrong tool.” It was his way of saying there was a tool for every job. That statement not only applies to what we do as chiropractors, but it also applies to the business and marketing side of practice as well.…

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223: DIY vs Done For You (chiropractic podcast)

Most chiropractors would prefer someone else doing their marketing for them. Unfortunately, most chiropractors who are getting started aren’t in a position to pay someone to be their marketing person. In this episode of the Black Sheep Chiro Podcast, I talk about DIY vs Done-For-You Chiropractic Marketing.  I discuss a few pros and cons of each.…

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222: Paid vs Free Chiropractic Marketing (chiropractic podcast)

Chiropractic marketing can be both paid or “free.” I put the word free into quotes because there really isn’t any such thing as free marketing. Everything either costs chiropractors money or time. In this episode of the Black Sheep Chiro Podcast, I talk about paid vs “free” chiropractic marketing.  I discuss a few things that are…

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221: Online vs Offline Chiropractic Marketing (chiropractic podcast)

Chiropractic marketing can be done both online and offline. Many chiropractors have their marketing preferences. Some want to do online chiropractic marketing. Others want to do offline chiropractic marketing. Really, chiropractors should do both. In this episode of the Black Sheep Chiro Podcast, I talk about the pros and cons of online & offline chiropractic…

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219: 3 Marketing Musts (chiropractic podcast)

With all the chiropractic marketing funnels, strategies, secrets, systems, and blueprints that are out there, it’s no wonder that chiropractors often over-think their marketing. Why in the world is chiropractic marketing so complicated? In this episode of the Black Sheep Chiro Podcast, I talk about a very simple 3 part chiropractic marketing structure that any…

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218: My Job Your Job (chiropractic podcast)

Followthrough is important no matter how you practice chiropractic. It’s your job as a chiropractor to help your patients understand the process. If you let them assume, it ends up causing a lot of problems. In this episode of the Black Sheep Chiro Podcast, I talk about the importance of making specific recommendations.  I discuss why patients…

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217: Don’t Be Needy (chiropractic podcast)

Neediness is NOT an attractive trait. Many chiropractors are in a situation where they need to grow, but they aren’t aware of the things they are doing that are repelling patients instead of attracting them. Neediness is one of those things. In this episode of the Black Sheep Chiro Podcast, I talk about why chiropractors don’t ever…

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