Category Archives: Chiropractic Newsletter

Black Sheep Chiro Email Newsletters are sent out every Wednesday. Each email is created with the relationship-centered chiropractor in mind, and it is designed to give you practical tips that you can start using today. Start growing your practice by connecting with people and building relationships.

Who Buys This Stuff?

Have you ever watched an infomercial and asked yourself, “Who buys this stuff?” Or maybe you felt that way after seeing a magazine that bosted the secret to flat abs without diet or exercise. I want to say that most of us know that it doesn’t work that way, but do we really know that?…

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Chiropractors…Track Your Stats!

I just wanted to send you a friendly reminder…TRACK YOUR STATS!  I know it’s a boring topic for most chiropractors, but it’s really important. Tracking your stats will help you see trends. It will help you know how and when to tweak your chiropractic marketing. Tracking stats will help you grow a successful business. (And it’s what…

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Unnecessary Chiropractic Stress

Growing a chiropractic practice is hard enough without improper expectations. Many chiropractors are not marketing savvy when they get out of school, so they don’t know what is normal and what is not. That leads to unnecessary frustration when it comes to marketing. In spite of what some chiropractic gurus and practice management groups will…

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What’s Your Plan?

I have a confession…when I first started my practice, I didn’t have a plan. Actually, I didn’t have a plan for a couple years. I was sort of flying by the seat of my pants. As a result…I struggled. It’s almost impossible to grow your practice (or any small business) when you don’t have a…

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Are You Being Manipulated?

I saw a video the other day where a person decided to buy EVERYTHING that was advertised to them during a particular day. They bought things from billboards. They bought things from email ads. They bought stuff from social media. I’m sure you know that you are being sold to all the time, but it…

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New You…REALLY?

We are a little over a week into the New Year. How has it been going for you so far? A lot of chiropractors reflected back on the year before and were not happy with their progress. The New Year brings a fresh start…a chance to make a change. New Year…NEW YOU! That sounds good…

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Chiropractic Accountability Mistake

It’s been a while now, but I did a podcast talking about accountability. Looking back, I was a little too hard on accountability. My thought at the time was that chiropractors shouldn’t need someone holding them accountable because they should taking responsibility for their own success.  While there may be some truth to that, I failed…

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Treadmill Chiropractic Practice

One of the things I genuinely hate in this world is running. I didn’t like it when my basketball coach made me run back in high school. Now, I like running even less.  What’s even worse than running in general is running on a treadmill. Treadmills are a painful, real-world metaphor for a stuck life. You get on them,…

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Struggling Chiropractors Do This…

I haven’t ranted in a while, but I want to talk to you about something that makes me want to. I can’t tell you how many times I have heard struggling chiropractors tell me that they “Can’t find the time…” Here’s something you should know that all successful people know…you don’t find time, you make…

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chiropractic marketing tip

Good News For Struggling Chiropractors

Being a chiropractor is awesome and frustrating at the same time. It’s really great to have the opportunity to help people, but it’s also annoying that chiropractors can’t make a good living without all the responsibility of being a business owner. It’s typically for chiropractors to struggle when they first get out of school. The…

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