Category Archives: Chiropractic Newsletter

Black Sheep Chiro Email Newsletters are sent out every Wednesday. Each email is created with the relationship-centered chiropractor in mind, and it is designed to give you practical tips that you can start using today. Start growing your practice by connecting with people and building relationships.

Treadmill Chiropractic Practice

One of the things I genuinely hate in this world is running. I didn’t like it when my basketball coach made me run back in high school. Now, I like running even less.  What’s even worse than running in general is running on a treadmill. Treadmills are a painful, real-world metaphor for a stuck life. You get on them,…

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Struggling Chiropractors Do This…

I haven’t ranted in a while, but I want to talk to you about something that makes me want to. I can’t tell you how many times I have heard struggling chiropractors tell me that they “Can’t find the time…” Here’s something you should know that all successful people know…you don’t find time, you make…

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chiropractic marketing tip

Good News For Struggling Chiropractors

Being a chiropractor is awesome and frustrating at the same time. It’s really great to have the opportunity to help people, but it’s also annoying that chiropractors can’t make a good living without all the responsibility of being a business owner. It’s typically for chiropractors to struggle when they first get out of school. The…

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Reputation Management Tip for Chiropractors

Over the last several years, reputation management has become more popular amongst chiropractors. For those of you who don’t know, reputation management is basically the attempt to proactively manage a person’s (or a company’s) online reputation.  What that looks like for most chiropractors is some sort of system that helps them actively get more positive online…

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It’s NEVER Just One Piece

Being a chiropractor is hard work. Anyone who tells you otherwise is either ignorant of the life of a chiropractor or they are lying to you (and probably trying to sell you something). So many chiropractors start their journey behind the 8-ball. They don’t know anything about how to run a business or how to market, but…

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chiropractic marketing without pain

That WASN’T Comfortable

Most chiropractors want to grow. Whether they are just getting started or they are already doing well, the “next level” is often the goal, and there’s nothing wrong with that. Progress is good. Actually, progress is great. But many of the same chiropractors who want to grow also want to feel comfortable. That’s a problem. You…

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chiropractic marketing questions

Do This Before You Buy More Chiropractic Marketing Stuff

There are a lot of products and services that are aimed to help chiropractors. Some of them are awesome (Academy…hint, hint…). Some of them are total crap (I won’t name names). Obviously, I’m not discouraging chiropractor from spending money to grow their practice. That would be dumb for me considering how I make a living.…

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5 chropractic marketing questions

5 Helpful Chiropractic Marketing Questions…

For chiropractors, marketing is a large part of a successful practice. The good news is that there a lot of ways to market a chiropractic practice. The bad news is that it can be really overwhelming. How do you know what marketing to do and what NOT to do? There isn’t a perfect answer for…

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chiropractic social media management

Don’t Pay For Chiropractic Social Media Management

To be fair, I should probably say, “I wouldn’t pay for chiropractic social media management” instead of, “don’t pay for chiropractic social media management.” There are probably a number of chiropractors out there who feel like it’s a great investment. I’m just not one of them. First, let me clarify what I’m talking about. There…

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Why Practice Management Didn’t Work For Me

When I graduated from chiropractic college, I was pretty much like the average new chiropractor. I was excited to start my new career, but I didn’t have any idea what it was going to be like. Sure, I was confident that I was going to do well. In hindsight, I’m not sure what exactly was…

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