About Dr. Jerry Kennedy

"I was a hot mess. Something had to change..."

I like to say I’m a nobody from nowhere. Yes, I am a chiropractor…or at least I was for 9 years. Yes, I nerd out on business and marketing. Yes, I like to teach (and talk) more than I like adjusting spines. No, I didn’t close my practice to be a chiropractic coach. In fact, I fought the idea of being a chiropractic coach because my experiences with practice management and chiropractic coaches were so bad. I didn’t want to be THAT guy.

The chiropractic profession is flooded with gurus. You can’t throw a rock without hitting one. These people love to pretend they have the secret formula for success. They love telling you about their million-dollar practice, the 500 people that they signed up from a dinner talk, their triple-digit PVA, or how they got an unlimited number of patients from the internet without spending a dime. They always make success sound a lot easier than it actually is. That’s NOT me. 

My practice experience tells me that success is very doable, but it’s also a lot of hard work. It requires a willingness to fail. It requires perseverance. It requires grit. If it were easy, every chiropractor would be successful. I don’t know if you’ve noticed, but most aren’t.

I was 24-years-old when I started my practice. I didn’t know how to run a business. I didn’t know how to manage money. I didn’t know how to market a chiropractic practice. I didn’t know how to relate to patients. I was a hot mess. Something had to change.

So I started reading a lot of books. I hired both chiropractic coaches and business coaches (at different times). I signed up for and completed many different business and marketing courses. I've had more than my share of trial and error. Eventually, I started to understand how to run a successful chiropractic business.

Unfortunately, hard-selling, guilt trips, and closing dominate most chiropractic business trainings, so I had to sort through a lot of that along the way. Chiropractic is very relational by nature, so a sales heavy approach to chiropractic business never made much sense to me. It seems to undermine trust, and chiropractors already have a HUGE trust problem within the general public. It made more sense for me to build my business and marketing in a way the cultivated strong relationships, so that’s what I did. Black Sheep DC is just an extension of that philosophy.

The purpose of Black Sheep DC is to help chiropractors grow successful, relationship-centered practices. I'm not trying to fix the chiropractic profession or help every type of chiropractor. I'm trying to help chiropractors who are like 24-year-old Jerry - chiropractors who are more concerned about caring for their patients than closing them. If that sounds like you, I am here to help.

About Black Sheep DC

"Do nothing out of rivalry or conceit, but in humility consider others as more important than yourselves."

Phillipians 2:3

People matter...I believe that. I also believe that you can run a profitable practice and treat people right at the same time. It does NOT have to be one or the other.

Black Sheep DC is about a community of chiropractors who understand that people matter and that building strong relationships is at the core of building a successful practice. 

Black Sheep DCs are committed to growing their practices by meeting the needs of others. They want a practice that is both profitable for themselves and a benefit to their local community.

If that sounds like you, welcome. YOU are a Black Sheep DC.

My Core Values

Be Honest:
Lying sucks. Tell the truth…always.

Be Excellent:
Sucking sucks. If you are going to do something, do the best that you can. If you can get better...get better.

Have Fun:
Find ways to have fun. Life is too short to take things so seriously all the time.

Life With Integrity:
Do what you say you are going to do when you say you are going to do it...even if it costs you something and no one is around to see.

Be Genuine:
No one else can be YOU. Discover who you are. Embrace who you are. Always be true to yourself.

Understand your priorities, and arrange your life accordingly. If you put of the things that are most important to you, eventually you will regret it.

People Over Profit: 
Profits should not come at the expense of people. Yes, you CAN run a very profitable business and treat people well at the same time. Making money and helping people are NOT mutually exclusive. You can and should do both.

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