About The Black Sheep DC Community

Business profits don’t have to come at the expense of treating people right. A chiropractor can grow very successful practices while putting people over profits. And I’m NOT saying they can be successful in spite of that approach. I’m saying they can be successful BECAUSE of it.

Chiropractors are in the people business. Our profession is incredibly relational by nature. We help people by putting our hands on them. We see our people repetitively, often over the course of years. That’s a high-touch business by anyone’s definition.

Chiropractors should be known for their ethical marketing and people-centric business practices. The chiropractic profession should be mentioned amongst the most trusted professionals, not the least. 

Thankfully, there is a growing number of chiropractors who are committed to being ethical, people-centered chiropractors. We are the chiropractors who care because it's right to care. We are intentional about building strong relationships within our communities, and we refuse to compromise the wellbeing of our people.

We are chiropractors who are not satisfied with the way things have always been. We are committed to creating a new legacy of chiropractic excellence and trustworthiness. We are Black Sheep DCs, and this is our tribe. 

Become The Trusted Go-To Chiropractor In Your Area

About Dr. Jerry Kennedy

"Chiropractic college hadn't prepared me..."

I was 24-years-old when I started my practice. I didn’t know how to run a business. I didn’t know how to manage money. I didn’t know how to market a chiropractic practice. I didn’t know how to relate to patients. I was a hot mess. 

Chiropractic college hadn’t prepared me to run a business. I was in over my head and it was SUPER frustrating. 

So I started reading a lot of books. I hired both chiropractic coaches and business coaches (at different times). I signed up for and completed many different business and marketing courses. I've had more than my share of trial and error. Eventually, I started to understand how to run a successful chiropractic business.

Unfortunately, hard-selling, guilt trips, and unethical marketing dominate a lot of chiropractic business trainings, so I had to wade through that garbage along the way. 

A sales heavy approach to chiropractic business never made much sense to me. Chiropractic is very relational by nature. That’s why I advocate that chiropractors run their business and doing their marketing in a way that builds trust and strong relationships.

When I closed my practice in 2013, I didn’t do it to become a chiropractic coach. In fact, that was the last thing I wanted to do. But there’s a saying that goes like this, “If you want to make God laugh, show Him your plans.” 

I tried to walk away from chiropractic, but I couldn’t get away from the fact that I care. I care about the profession. I care about individual chiropractors…especially the ones who are struggling. 

I know what it’s like to be ill-prepared to run a business. I know what it’s like to not make enough money and the stress that it causes to a family. I know what it’s like to be sold empty promises and overpriced marketing solutions. It sucks.

Most chiropractors are like lambs to the slaughter when it comes to running a successful business. They are in over their heads and they desperately need help, so I decided to create Black Sheep DC.

The purpose of Black Sheep DC is to help chiropractors grow successful, people-centered practices. My desire for every member of the Black Sheep DC Community is that they become the most trust, sought-after chiropractor in their area. That they become known for their excellence, integrity, and genuine care for people. 

If you are a chiropractor and that sounds like something you can get excited about…you have found your tribe. You are a Black Sheep DC. Welcome!

My Core Values

People Over Profits:

Profits matter, but people matter more. You CAN run a very profitable business and treat people well at the same time. Making money and helping people are NOT mutually exclusive. You can and should do both.

Be Excellent: 

If you are going to do something, do it to the best of your ability.

Live With Integrity:

Do what you say you are going to do when you say you are going to do it...even if it costs you something.

Become The Trusted Go-To Chiropractor In Your Area

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