I was 24-years-old when I started my practice. I didn’t know how to run a business. I didn’t know how to manage money. I didn’t know how to market a chiropractic practice. I didn’t know how to relate to patients. I was a hot mess.
Chiropractic college hadn’t prepared me to run a business.I was in over my head and it was SUPER frustrating.
So I started reading a lot of books. I hired both chiropractic coaches and business coaches (at different times). I signed up for and completed many different business and marketing courses. I've had more than my share of trial and error. Eventually, I started to understand how to run a successful chiropractic business.
Unfortunately, hard-selling, guilt trips, and unethical marketing dominate a lot of chiropractic business trainings, so I had to wade through that garbage along the way.
A sales heavy approach to chiropractic business never made much sense to me. Chiropractic is very relational by nature. That’s why I advocate that chiropractors run their business and doing their marketing in a way that builds trust and strong relationships.
When I closed my practice in 2013, I didn’t do it to become a chiropractic coach. In fact, that was the last thing I wanted to do. But there’s a saying that goes like this, “If you want to make God laugh, show Him your plans.”
I tried to walk away from chiropractic, but I couldn’t get away from the fact that I care. I care about the profession. I care about individual chiropractors…especially the ones who are struggling.
I know what it’s like to be ill-prepared to run a business. I know what it’s like to not make enough money and the stress that it causes to a family. I know what it’s like to be sold empty promises and overpriced marketing solutions. It sucks.
Most chiropractors are like lambs to the slaughter when it comes to running a successful business. They are in over their heads and they desperately need help, so I decided to create Rocket Chiro.
The purpose of Rocket Chiro is to help chiropractors grow successful, people-centered practices. My desire for every member of the Rocket Chiro Community is that they become the most trust, sought-after chiropractor in their area. That they become known for their excellence, integrity, and genuine care for people.
If you are a chiropractor and that sounds like something you can get excited about…you have found your tribe. Welcome!
People matter. Your business practices should reflect that.
If you are going to do something, do it well.
Tell the truth. Do what you say you are going to do...even if it costs you something and no one is around to see.
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