About Dr. Jerry Kennedy

"Chiropractic college hadn't prepared me..."

I was 24-years-old when I started my practice. I didn’t know how to run a business. I didn’t know how to manage money. I didn’t know how to market a chiropractic practice. I didn’t know how to relate to patients. I was a hot mess. 

Chiropractic college hadn’t prepared me to run a business.I was in over my head and it was SUPER frustrating. 

So I started reading a lot of books. I hired both chiropractic coaches and business coaches (at different times). I signed up for and completed many different business and marketing courses. I've had more than my share of trial and error. Eventually, I started to understand how to run a successful chiropractic business.

Unfortunately, hard-selling, guilt trips, and unethical marketing dominate a lot of chiropractic business trainings, so I had to wade through that garbage along the way. 

A sales heavy approach to chiropractic business never made much sense to me. Chiropractic is very relational by nature. That’s why I advocate that chiropractors run their business and doing their marketing in a way that builds trust and strong relationships.

When I closed my practice in 2013, I didn’t do it to become a chiropractic coach. In fact, that was the last thing I wanted to do. But there’s a saying that goes like this, “If you want to make God laugh, show Him your plans.” 

I tried to walk away from chiropractic, but I couldn’t get away from the fact that I care. I care about the profession. I care about individual chiropractors…especially the ones who are struggling. 

I know what it’s like to be ill-prepared to run a business. I know what it’s like to not make enough money and the stress that it causes to a family. I know what it’s like to be sold empty promises and overpriced marketing solutions. It sucks.

Most chiropractors are like lambs to the slaughter when it comes to running a successful business. They are in over their heads and they desperately need help, so I decided to create Rocket Chiro.

The purpose of Rocket Chiro is to help chiropractors grow successful, people-centered practices. My desire for every member of the Rocket Chiro Community is that they become the most trust, sought-after chiropractor in their area. That they become known for their excellence, integrity, and genuine care for people. 

If you are a chiropractor and that sounds like something you can get excited about…you have found your tribe. Welcome!

Core Values

Value People:

People matter. Your business practices should reflect that.

Be Excellent: 

If you are going to do something, do it well.

Live With Integrity:

Tell the truth. Do what you say you are going to do...even if it costs you something and no one is around to see.

Become The Trusted Go-To Chiropractor In Your Area

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