Today I have a conversation with Kaye Putnam about branding. This is such a great topic for chiropractors because so many chiropractors are copying each other. They look the same. They say the same things. Then they wonder why people treat them like a commodity. It’s because they are!

In this episode, we talk about the importance of identifying your brand and communicating it effectively. We discuss why quality is a better starting point than quantity. We talk about ways to identify your branding type and Kaye’s branding quiz. Enjoy!

Click here to take Kaye’s branding quiz and discover your brand type.

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Jerry Kennedy
Jerry Kennedy

Jerry Kennedy is a chiropractor, podcast host, and founder of, a community where people-centered chiropractors can connect and grow.