225: Canned vs Custom (chiropractic podcast)

In the same way that canned food isn’t usually as good as homemade and cover bands aren’t usually as good as the originals, canned chiropractic marketing has a tendency to fall short in the long run.

In this episode of the Black Sheep Chiro Podcast, I talk about the difference between canned and custom chiropractic marketing.  I discuss the pros and cons of each. I also talk about the best ways to use canned content if you want to get the most out of it. Enjoy!

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About The Author

Jerry Kennedy

Jerry Kennedy is a chiropractor, podcast host, chiropractic coach, and founder of BlackSheepDC.com where he provides chiropractic marketing services for relationship-centered chiropractors.