My dad used to say, “If you are working at it, you are using the wrong tool.” It was his way of saying there was a tool for every job. That statement not only applies to what we do as chiropractors, but it also applies to the business and marketing side of practice as well.

In this episode of the Black Sheep Chiro Podcast, I talk about chiropractic marketing tools vs chiropractic marketing services.  I discuss why it is so important for chiropractors to know the difference between the two. Enjoy!

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Jerry Kennedy
Jerry Kennedy

Jerry Kennedy is a chiropractor, podcast host, and founder of, a community where people-centered chiropractors can connect and grow.