179: Thinking BOTH Long-Term & Short-Term (podcast archive)

Chiropractors can be odd folks at times. But in this case, chiropractors are like pretty much everyone else. We get stuck in the trap of thinking only short-term about our goals and forget to think long-term. On the rare occasion, chiropractors think too long-term. Both are a problem, and I’ll tell you why.

In this episode, I talk about the dangers of thinking only short-term when it comes to your business. I talk about the problem that it causes and why it’s NOT a trap you want to get stuck in. I also discuss the other side of the coin. I talk about why ONLY thinking long-term can kill your business growth and why the best businesses make a point to balance both short-term AND long-term. Enjoy!

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About The Author

Jerry Kennedy

Jerry Kennedy is a chiropractor, podcast host, chiropractic coach, and founder of BlackSheepDC.com where he provides chiropractic marketing services for relationship-centered chiropractors.