Helping People-Centered Chiropractors Grow

You don't have to be a chiropractic salesman to be a successful chiropractor

Over the years, high-pressure sales, guilt trips, and shifty closes have crept into chiropractic and have undermined public trust. Much of the business and chiropractic marketing taught to chiropractors condition them to see people as numbers instead of individuals. That's NO good.

Thankfully, it doesn’t have to be that way. You can be a successful chiropractor and be relationship-centered. Black Sheep DC is here to help. Welcome!

Relationship-Centered Chiropractor (noun)

  1.  a chiropractor who explicitly recognizes the importance of strong relationships and who cultivates strong relationships with their patients, other practitioners, and their community.

Get Help Growing Your Practice

One of the BIG mistakes that chiropractors make is trying to do everything on their own. Trying to sort out chiropractic marketing and business without help is an expensive and time-consuming game that many chiropractors lose.

My best advice to every chiropractor who wants to grow is to GET HELP. Stand on the shoulders of those who have done it before. Learn from their mistakes.

Regardless of whether you are looking for simple chiropractic marketing tips, an exclusive one-on-one chiropractic coach, or something in between, BSDC has something for you. You don't have to do it alone.

Are YOU A Black Sheep DC?

Over the last several years, many people have asked me if I'm THE Black Sheep I gave myself a nickname. NO, I didn't give myself a nickname. I'm not the P Diddy of chiropractic.

Black Sheep DC is about the community. It's about a particular type of chiropractor who isn't afraid to be unique and stand on their own two feet. You may be a Black Sheep DC and not even know it. No, we all don't all have to be alike, but Black Sheep Chiropractors do have several things in common. I talk about 3 of them in the video. Check it out.

About Dr. Jerry Kennedy

chiropractic marketing for relationship-centered chiropractors

I was 24 years old when I graduated from chiropractic college. I was confident in my ability to be a successful chiropractor. So just a few months after graduation, I opened my own practice. Onward to bigger and better things!

But then something unexpected happened…life punched me in the face. I didn’t know how to run a business. I didn’t know how to manage money. I didn’t know how to market a chiropractic practice. I didn’t know how to relate to patients. I was a hot mess. Turns out being a good adjuster isn’t good enough…WHO WOULD HAVE THOUGHT?!?!

The short version of the story is that I eventually got help. Unfortunately, I made a lot of mistakes along the way. I took advice from places that I shouldn’t have. I used sleazy scripts because I thought that’s what I was supposed to do. I hard sold and closed people because I thought it was my job to help them make the “right” decision. I did it all.

At some point along the way, I was introduced to the concept of relationship marketing. It made a ton of sense to me. Chiropractors are in the people business. By its very nature, chiropractic is relational. Why wouldn’t I structure my business and marketing in a way the builds strong relationships? So that’s what I did.

Fast-forward a few years, I created Black Sheep DC to share relationship-centered chiropractic marketing and business tips with other chiropractors. I created the chiropractic website/community that I wish would have been around when I first got started. I guess I’m trying to go back in time and help 24-year-old Jerry.

Black Sheep DC is designed to help chiropractors grow their practice in relationship-centered ways. If that sounds like your cup of tea, you will love the Black Sheep DC community. Welcome.

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