Grow Your Practice. Help More People.

Chiropractic Marketing Training, Tools, & Coaching For Relationship-Centered Chiropractors

I'm Ready To Start

As a member of the academy I can honestly say that he has great content that covers all aspects of your practice. I don't think a chiropractic practice can be to big or small to benefit from what Jerry has to offer. Don't make the mistake I did and sit on the side lines for a year. If you are looking for relationship-centered chiropractic, Jerry is the real deal!

Dr. Ryan Pope, Chiropractor

Welcome To Black Sheep DC

Relationship-Centered Chiropractor (noun)
1. a chiropractor who explicitly recognizes the importance of strong relationships and who cultivates strong relationships with their patients, other practitioners, and their community.

Listen, chiropractors...people want your help, but no one likes being sold. The high-pressure sales, guilt trips, and slick closes used by many chiropractors have actually undermined public trust in chiropractic. Those tactics are causing people to trust chiropractors LESS not MORE. Thankfully, it doesn’t have to be that way.

Chiropractic is very relational by nature, and ultimately our biggest problem is our inability to connect chiropractic to the people we can help. That's why the business and chiropractic marketing used by chiropractors need to be relationship-centered instead of sales-centered. We need to be connecting instead of closing.

The good news is that not only can you grow while being relationship-centered, but chiropractic can grow that way too. Everyone wins. Black Sheep DC is here to help. Welcome!

Get Help Growing Your Practice

Are YOU A Black Sheep DC?

Over the last several years, many people have asked me if I'm THE Black Sheep I gave myself a nickname. NO, I didn't give myself a nickname. I'm not the P Diddy of chiropractic.

Black Sheep DC is about the community. It's about a particular type of chiropractor who isn't afraid to be unique and stand on their own two feet. You may be a Black Sheep DC and not even know it. No, we all don't all have to be alike, but Black Sheep Chiropractors do have several things in common. I talk about 3 of them in the video. Check it out.

About Dr. Jerry Kennedy

chiropractic marketing for relationship-centered chiropractors

I was 24 years old when I graduated from chiropractic college. I was confident in my ability to be a successful chiropractor. So just a few months after graduation, I opened my own practice. Onward to bigger and better things!

But then something unexpected happened…life punched me in the face. I didn’t know how to run a business. I didn’t know how to manage money. I didn’t know how to market a chiropractic practice. I didn’t know how to relate to patients. I was a hot mess. Turns out being a good adjuster isn’t good enough…WHO WOULD HAVE THOUGHT?!?!

The short version of the story is that I eventually got help. Unfortunately, I made a lot of mistakes along the way. I took advice from places that I shouldn’t have. I used sleazy scripts because I thought that’s what I was supposed to do. I hard sold and closed people because I thought it was my job to help them make the “right” decision. I did it all.

At some point along the way, I was introduced to the concept of relationship marketing. It made a ton of sense to me. Chiropractors are in the people business. By its very nature, chiropractic is relational. Why wouldn’t I structure my business and marketing in a way the builds strong relationships? So that’s what I did.

Fast-forward a few years, I created Black Sheep DC to share relationship-centered chiropractic marketing and business tips with other chiropractors. I created the chiropractic community that I wish would have been around when I first got started. I guess I’m trying to go back in time and help 24-year-old Jerry.

Black Sheep DC is designed to help chiropractors grow their practice in relationship-centered ways. If that sounds like your cup of tea, you will love the Black Sheep DC community. Welcome.

Don't Make This BIG Mistake While Growing Your Practice

One of the BIG mistakes that chiropractors make is trying to do everything on their own. Trying to sort out chiropractic marketing and business without help is an expensive and time-consuming game that many chiropractors lose.

My best advice to every chiropractor who wants to grow is to GET HELP. Stand on the shoulders of those who have done it before. Learn from their mistakes.

Regardless of whether you are looking for simple chiropractic marketing tips, an exclusive one-on-one chiropractic coach, or something in between, BSDC has something for you. You don't have to do it alone.

The Black Sheep DC Creed

The Black Sheep DC Creed defines what it means to be relationship-centered. Being relationship-centered is not a business strategy for making's a way of living. It's about taking care of those around you along with taking care of yourself. It can't be faked. It has to be genuine. Are you committed to be a relationship-centered chiropractor?

chiropractic marketing creed

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