You Don't Have To Be A Chiropractic Salesman

Let Me Help You Become The Trusted, Go-To Chiropractor In Your Area By Connecting NOT Closing

What Members Are Saying

byron mackay chiropractor testimonial

Dr. Byron Mackay


I am so impressed! Jerry goes above and beyond, consistently, to help out members...way more than I ever expected. The membership area is full of videos to walk you through almost every aspect of practice. For the price, it is hands down the best investment you can make as a chiropractor. Thanks Jerry.

ryan pope chiropractor testimonial

Dr. Ryan Pople


As a member of NEXT Step I can honestly say that he has great content that covers all aspects of your practice. I don't think a chiropractic practice can be to big or small to benefit from what Jerry has to offer. Don't make the mistake I did and sit on the side lines for a year. Jerry is the real deal!

scott minton chiropractor testimonial

Dr. Scott Minton


Jerry has been a great coach during the last six months I've worked with him. In this time I've seen my practice grow, become more fun, and develop more sustainability. He does a great job of mixing self-reflection in with his guidance and suggestions. I'd recommend him to any chiropractor looking for more growth.

Are You A Black Sheep DC?

People matter...I believe that. I also believe that you can run a profitable practice and treat people right at the same time. It does NOT have to be one or the other.

Black Sheep DC is about a community of chiropractors who understand that people matter and that building strong relationships is at the core of building a successful practice. 

Black Sheep DCs are committed to growing their practices by meeting the needs of others. They want a practice that is both profitable for themselves and a benefit to their local community.

If that sounds like you, welcome. YOU are a Black Sheep DC.

About Dr. Jerry Kennedy

"I was a hot mess. Something had to change..."

I like to say I’m a nobody from nowhere. Yes, I am a chiropractor…or at least I was for 9 years. Yes, I nerd out on business and marketing. Yes, I like to teach (and talk) more than I like adjusting spines. No, I didn’t close my practice to be a chiropractic coach. In fact, I fought the idea of being a chiropractic coach because my experiences with practice management and chiropractic coaches were so bad. I didn’t want to be THAT guy.

The chiropractic profession is flooded with gurus. You can’t throw a rock without hitting one. These people love to pretend they have the secret formula for success. They love telling you about their million-dollar practice, the 500 people that they signed up from a dinner talk, their triple-digit PVA, or how they got an unlimited number of patients from the internet without spending a dime. They always make success sound a lot easier than it actually is. That’s NOT me. 

My practice experience tells me that success is very doable, but it’s also a lot of hard work. It requires a willingness to fail. It requires perseverance. It requires grit. If it were easy, every chiropractor would be successful. I don’t know if you’ve noticed, but most aren’t.

I was 24-years-old when I started my practice. I didn’t know how to run a business. I didn’t know how to manage money. I didn’t know how to market a chiropractic practice. I didn’t know how to relate to patients. I was a hot mess. Something had to change.

So I started reading a lot of books. I hired both chiropractic coaches and business coaches (at different times). I signed up for and completed many different business and marketing courses. And along the way, I've had more than my share of trial and error. Eventually, I started to understand how to run a successful chiropractic business.

Unfortunately, hard-selling, guilt trips, and closing dominate most chiropractic business trainings, so I had to sort through a lot of that along the way. Chiropractic is very relational by nature, so a sales heavy approach to chiropractic business never made sense to me. I've always felt like it undermining public trust in the community (which is a huge problem for chiropractors). It made more sense for me to structure my business and marketing in a way the built strong relationships, so that’s what I did. Black Sheep DC is just an extension of that philosophy.

The purpose of Black Sheep DC is to help chiropractors grow successful, relationship-centered practices. I'm not trying to fix the chiropractic profession or help every type of chiropractor. I'm trying to help chiropractors who are like 24-year-old Jerry - chiropractors who want to be relationship-centered with their business and marketing, but they don’t know how. If that sounds like you, I am here to help.

Check Out The Podcast

The Black Sheep Chiropractic Podcast is the podcast for relationship-centered chiropractors. The goal of the podcast is to help chiropractors grow a successful practice, and do it in people-centered ways. If that sounds like your cup of tea, this is the chiropractic podcast for you.

chiropractic podcast

Follow Me On Social...

Black Sheep DC releases free chiropractic specific content on a regular basis across multiple social media platforms. Each platform is a little different. Subscribe to one. Subscribe to them all. It's totally up to you. Enjoy!

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