Grow Your Practice By Connecting NOT Closing

Community, Content & Tools For Relationship-Centered Chiropractors.


Any Chiro looking to grow or improve their day to day can take multiple things from the academy no matter where they are in practice. You are much appreciated Jerry!

Dr. Adam Love, Love Chiropractic

I've been a member for only a couple months now, but am so impressed! Jerry goes above and beyond, consistently, to help out members...way more than I ever expected.

Dr. Byron Mackay, Transform Chiropractic

Chiropractic Marketing For Relationships-Centered DCs

Welcome To BSDC!

Tired of all the chiropractic marketing hype? Don't think you should have to "close patients" or sell them high-priced care plans in order to be successful? don't. 

Welcome to Black Sheep DC. Here you will discover ways to grow a profitable practice by connecting with people and building relationships. Let's get to work! 

Stay Connected. Relationship-Marketing For Chiropractors.

About Jerry Kennedy

chiropractic marketing podcast

I'm a nobody from nowhere. I’m not the world's highest paid chiropractic marketing expert. I have never racked in 80 new patients from a dinner talk. And I have never seen a thousand patients in a week (nor did I ever want to).

I did, however, spend years operating a successful chiropractic practice and I’m a bit of a relationship marketing nerd. I understand chiropractic patients. I know why they start care, why they choose to stick around and why they leave. I know how to connect with people both online and offline. That information is incredibly valuable for chiropractors looking to grow a successful, people-centered practice.

 So I created Black Sheep DC to provide chiropractic marketing tips that help DCs grow their practice by connecting with people and building relationships. If that sounds like your cup of tea, you will love the BSDC community. Welcome. 

About The Academy

chiropractic marketing training

The Academy is a unique combination of chiropractic marketing training, content, and community. As an Academy member, you will discover how to implement both online and offline systems designed to help you connect with people and grow.

This is NOT cookie cutter marketing or a bunch of chiropractic sales scripts. The Academy trainings are designed to give you relationship-centered business/marketing tips but allow you the freedom to be yourself.

You don't have to be a chiropractic salesman to be successful, but you do have to work. So if you are serious about building a profitable, relationship-centered chiropractic practice, BSDC Academy is for YOU! Let's get to work!

The Black Sheep DC Creed

The BSDC Creed defines what it is to be relationship-centered. It's NOT a money-making's a way of being. It can't be faked. It has to be genuine. Are you committed to being a relationship-centered chiropractor?

Be you. You won’t be happy being anyone else. — Get started. You won’t ever grow if you don’t ever go. — Focus on progress NOT perfection. No one is perfect. — Never stop failing. If you stop failing, you have stopped trying. — Learn from your mistakes. No sense in repeating them. — Enjoy the journey. Life is not a destination. — Be present. You only have one TODAY. — Ask questions.You don’t know everything. — Listen. You may learn something. —Don’t be afraid to ask for help. You don’t have to do it alone. — Don’t worry. It doesn’t help. — Ignore the haters. — Trust your gut. If it doesn’t seem right, it’s probably not. — Take care of yourself. Give your mind, body and soul what it needs to thrive. - Celebrate your wins. — Prioritize your family. They are often overlooked. — Be kind. Be thoughtful. Be humble. — Have fun. Laugh a lot. — Work hard. — Be known for excellence. Anything you do, do well. — Value your time. You can’t ever get it back. — Exceed expectations. — Always tell the truth. Do not minimize or exaggerate. — Build relationships. Always look for ways to help others. — Give value first. Give value often. — Be consistent. Slow and steady wins the race. — Control your $ instead of letting $ control you. — Leave your comfort zone. Growth is often uncomfortable. — Take risks. — Be courageous. — Make a difference. —  Don’t quit. — Live with Purpose.